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Application Platform Growth Lead

Application Platform Growth Lead

Role Overview

Location: Malaysia (with opportunities for international business travel)
Compensation: Highly competitive salary + Performance Bonus + Employee Share Option Plan (ESOP)

Corporate Background
Parent Company: Sunstrong Entertainment & Thousands of Years Media
Founder: Datuk Wira Jment Lim

Driven by the vision of "Let the world to have more joy and happiness because of our existence," Datuk Wira Jment Lim founded SunStrong Entertainment in 2017. Building upon its success and adapting to the evolving media landscape, he established Thousands of Years Media (ToYm) in 2024.

SunStrong Entertainment (Headquartered in Kuala Lumpur)
SunStrong Entertainment invests in, produces, co-produces, and distributes films, while actively organizing and sponsoring concerts, cultural and artistic events, and corporate social responsibility (CSR) initiatives.

To date, our produced films have received 70 festival nominations/selections and won 25 major international awards. 

Our notable productions include Mother Bhumi, which earned multiple Golden Horse Awards; Snow in Midsummer, winner of numerous international film awards; Pavane for an Infant, Malaysia's official submission for the Best International Feature Film; and Dear You, co-distributed nationwide in Malaysia.

Thousands of Years Media (Headquartered in Kuala Lumpur)
Four core business pillars: Cultural Entertainment, Education, Technology and Marketing.

Our ecosystem spans the entire entertainment value chain, covering feature films, micro dramas, artist management, live events, content creation, talent incubation, and ticketing platform operations.

Entertainment - We were among the pioneers of Malaysia's local micro drama industry. Our debut Chinese language micro drama, In Character, has accumulated over 260 million views across digital platforms.

Education - In partnership with Raffles University, we offer Diploma in Screen Media programme alongside training courses for acting and micro drama production.

Technology - We are developing Tix365, our ticketing platform, alongside BiteShorts App.

Marketing - Our portfolio includes ToYm Wardrobe, ToYm Fashion, ToYm Beaute, Dong Lin·Fish Scale Jelly, and Flowers.com.my. Leveraging our expertise in platform growth and content marketing, we pioneered ToYm Micro Drama Ads, creating a new category of advertising in Malaysia that combines advertising, content, entertainment, celebrity and social media—transforming advertising from a cost into a long-term brand asset.

About the BiteShorts App
BiteShorts is a next-generation AI-powered entertainment platform originating from Malaysia, built for ASEAN and designed to expand globally.

Our ambition goes far beyond building a micro drama app.

We are creating an integrated entertainment ecosystem that combines micro dramas, AI interaction, membership & rewards, content monetization, in-app marketplace, and comprehensive IP ecosystem. 

The platform has completed its first development phase, secured licensing agreements for hundreds of premium micro dramas, and is preparing for its official market launch.

Our competitive edge lies in combining proven methodologies with deep ASEAN localization. 

We understand content and local markets well. Now we're looking for someone who can transform these strengths into a world-class platform.

Who We're Looking For

We're not looking for a conventional corporate executive, nor someone who only manages a single department. We're looking for a core team member that will collaborate with the founding team to build our global platform.

If you have hands-on experience building internet, short video, or micro drama streaming platforms, and aspire to bring proven internet expertise to international markets, we invite you to co-create a truly global entertainment platform.

Your Mission

Your mission is to lead the team in making BiteShorts App the go-to entertainment platform that ASEAN users open every day.

From product and content to user growth and monetization, you will build scalable operational systems that enable sustainable growth and long-term profitability.

Together with the founding team, you will build an AI entertainment platform designed for global markets.

Job Description

i. Platform Strategy

  • Participate in defining the company’s long-term strategic direction and overall platform roadmap.
  • Develop long-term platform growth strategies.
  • Drive international expansion initiatives.

ii. Product Strategy

  • Define and execute the product roadmap.
  • Continuously improve user experience.
  • Design and optimize membership, rewards, and marketplace ecosystems.
  • Lead rapid product iteration.

iii. Platform Operations

  • Build scalable content operation frameworks.
  • Develop recommendation and content distribution strategies.
  • Improve watch time, retention, and user engagement.
  • Establish standardized operational processes.

iv. User Growth

  • Develop sustainable user growth strategies.
  • Build referral, invitation, and membership growth mechanisms.
  • Improve DAU, MAU, retention, and customer lifetime value (LTV).

v. Monetization

  • Develop scalable content monetization strategies.
  • Build and optimize the Bite Mall e-commerce ecosystem. 
  • Develop brand partnership and advertising models.
  • Drive sustainable revenue growth.

vi. Data-Driven Management

  • Build comprehensive business intelligence and analytics systems.
  • Leverage data insights to continuously optimize product, content, and operational strategies. 
  • Foster a data-driven organizational culture.

 

vii. Team Leadership

  • Build and lead cross-functional teams, driving collaboration across Product, Operations, Growth, and Commercial departments while establishing standardized processes and performance management systems.
Job Requirements
  • Minimum 5 years of experience in internet platforms, short video, micro drama, or digital content streaming platforms.
  • Hands-on experience leading core business areas such as Product, Platform Operations, Growth, or Monetization.
  • Proven experience building products from 0 to 1 or scaling high-growth platforms.
  • Strong understanding of product strategy, platform operations, user growth, and monetization models. 
  • Excellent analytical skills with strong business judgment and decision-making abilities.
  • Strong leadership and cross-department collaboration skills.
  • Entrepreneurial mindset with a passion for innovation.
  • Willingness to support international business expansion.

 

Experience at any of the following companies is highly preferred:

  • TikTok
  • TikTok Shop
  • ReelShort
  • DramaBox
  • iQIYI International
  • YouTube Shorts
  • Shopee
  • Lazada

Experience in any of the following areas is highly preferred:

  • Platform Product Management
  • Platform Operations
  • User Growth
  • Recommendation Systems
  • Monetization
  • Content Platforms
  • Content Commerce

First-Phase Objectives

Your initial success will not be measured by delivering individual product features. Instead, you’ll build the operational foundation that supports BiteShorts long-term growth.

Key objectives include:

  • Establish and execute the platform product roadmap.
  • Build a scalable content operations system.
  • Develop recommendation and content distribution mechanisms.
  • Launch and optimize membership and rewards systems.
  • Build the Bite Mall operating framework.
  • Establish a comprehensive platform analytics framework. 
  • Develop a sustainable user growth model.
  • Achieve the user growth and commercial targets set by the Board of Directors.

What We Offer

  • Highly competitive compensation based on experience and capabilities.
  • Performance bonuses linked to overall platform achievements.
  • Long-term Employee Share Option Plan (ESOP).
  • Direct collaboration with the founding team to shape the company’s core strategy.
  • Significant decision-making authority and entrepreneurial ownership.
  • The opportunity to build an AI-powered entertainment platform with ASEAN roots and expand into international markets.

 

The Future Starts Here

China’s micro drama and content commerce industries have already demonstrated significant market potential. Southeast Asia remains one of the world’s most exciting emerging opportunities. 

Our vision is to bring China’s proven product, operational, and commercial models to ASEAN — and ultimately expand into global market.

If you’re excited to build a platform from 0 to 1, scale it across ASEAN, and take it worldwide…

If you’re passionate about creating more than just an app — but an international entertainment platform…

Join BiteShorts team and help build the next generation of AI-powered entertainment platforms.

Apply Now