Creative Strategist (Short Video Ads)

Creative Strategist (Short Video Ads)

Role Overview

Turn brands into content assets by crafting short video ad strategies that combine storytelling, performance, and commercial impact.

At Thousands of Years Media Sdn. Bhd. (ToYm), we are looking for a Creative Strategist (Short Video Ads) to translate brand objectives into high-impact short-form content strategies. You will bridge creative thinking and business results by developing concepts that integrate storytelling, branding, and performance.

This role goes beyond ideation — focusing on building advertising that functions as scalable content assets across digital platforms.

Job Description
  • Develop creative strategies for short video ads, including concept direction and storytelling structure.
  • Translate client briefs into clear, impactful creative ideas aligned with business and marketing goals.
  • Work closely with Sales, Creative, and Production teams to ensure ideas are practical and executable.
  • Structure content formats suitable for short-form platforms such as Facebook, TikTok, Instagram, YouTube etc.
  • Ensure brand messaging is integrated naturally within content without compromising engagement.
  • Review and refine concepts to improve performance, clarity, and commercial effectiveness.
  • Support proposal development by contributing strong creative angles and campaign ideas.
  • Stay updated on digital content trends, audience behaviour, and platform algorithms.
Job Requirements
  • Experience in content strategy, advertising, creative development, or digital marketing.
  • Strong understanding of short-form video platforms and content performance dynamics.
  • Ability to think strategically and translate ideas into structured content plans.
  • Strong communication and collaboration skills across teams.
  • Creative mindset with a clear understanding of business and marketing objectives.
  • Able to work in a fast-paced environment with multiple projects.
  • Able to multitask and provide support for any tasks or projects assigned by the company as needed.
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