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Growth Manager or Senior Growth Manager

Growth Manager or Senior Growth Manager

Role Overview

Acquire Better Users. Improve Retention. Build Repeatable Growth.

At Thousands of Years Media Sdn. Bhd. (ToYm), we are looking for a Growth Manager or Senior Growth Manager to drive measurable, sustainable user growth for BiteShorts across awareness, acquisition, activation, engagement, retention, referral and monetisation. This is not just media buying: acquire high-quality users who stay engaged and create long-term platform value.

Why This Opportunity Is Different
Growing BiteShorts requires more than increasing ad spend. Work with Product, Content, Design and Data to improve the full funnel and build repeatable growth systems.

Job Description

What You Will Own

  1. Drive User Acquisition — Own user-growth targets and execute paid, organic, creator, social, referral, partnership and search initiatives. Manage budgets using CPI, CAC, retention, LTV, ROAS and payback; scale channels that acquire valuable users.
  2. Improve Activation — Work with Product, Content and Design to improve onboarding, first play and time to first value. Identify drop-off and test ways to turn installs into active viewers.
  3. Drive Engagement & Retention — Improve viewing frequency, watch time, repeat visits and D1/D7/D30 retention through content, notifications, rewards, referral and re-engagement.
  4. Build Growth Experimentation — Prioritise opportunities, run regular tests, define success metrics and scale, stop or revise initiatives based on evidence.
  5. Build Reporting & Operating Discipline — Establish a Growth Dashboard, weekly reviews, channel playbooks, retention playbook and budget-allocation model. Own corrective action when results fall below target.
  6. Connect Growth With Business Value — Improve referral, conversion and monetisation with relevant teams. Judge growth by user quality, long-term value and sustainable platform economics.
Job Requirements

Who We Are Looking For
We care more about the users acquired, platforms grown and results achieved than years worked. Show consumer-app growth initiatives where you owned budgets, targets or the funnel. Explain starting and ending user base, spend, channels, CPI/CAC, activation, retention, LTV/ROAS or revenue, and your personal contribution. Experience scaling from an early stage to 100,000 users or more is an advantage. Hands-on Meta, TikTok, Google or Apple Search Ads and Firebase/GA4/AppsFlyer/Adjust knowledge is valuable.

What Matters More Than Years or Certificates
Can you acquire users who stay, improve activation and retention, scale repeatable growth and take corrective action? No strict minimum years or degree requirement.

Skills That Matter

  • User Acquisition
  • Mobile App Growth
  • Growth Strategy
  • Performance Marketing
  • Organic Growth
  • Growth Economics
  • Budget Management
  • Activation & Retention
  • Referral Growth
  • A/B Testing
  • Funnel & Cohort Analysis
  • Growth Analytics

Our Values

  • Customer-Centric
  • Purpose-Driven & Results-Oriented
  • Teamwork
  • Responsibility
  • Effective Execution
  • Humble & Learning
  • Pursuit of Excellence
  • Continuous Innovation
  • Contribute to Society

Rewards & Growth
Own measurable BiteShorts growth initiatives; work across acquisition, product, content and monetisation; build repeatable growth systems and take on broader responsibilities.

This Role Is For You If…
You know buying installs is only the beginning. Acquire better users, improve their experience and build growth that lasts. Come build BiteShorts’ user-growth engine.

How to Apply
Submit your resume and one or two verifiable growth case studies showing budget, CPI/CAC, retention, LTV or revenue impact and your contribution. Shortlisted candidates should be prepared for a live case involving a 300,000-user target and RM500,000 budget.

Apply Now